Chanel's five new Rouge Allure lipsticks featured in hypnotic promotional fim, Miroir Miroir

Chanel Release Rouge Allure Promotional Film Miroir Miroir

Chanel takes us on a psychedelic trip to promote the new Rouge Allure Lipstick collection.

The hypnotic promotional film, Miroir Miroir by Chanel's creative director of make-up Peter Philips, focuses on Latvian model Inguna Butane's face which is almost completely covered in a mask of tiny mirrors, exposing her brilliant blue eyes and Rouge Allure tinted lips.

Peter said he was inspired by an editorial make-up he did a few years ago. "It was a composition of pieces of crystals and mirrors that I applied on a girl's face. We did some amazing pictures, but I always felt a bit frustrated that we never captured this make-up in movement," he explained in a press release.

"I loved the sparkling, hypnotising effect, which, unfortunately, you partially loose in a still image. When the idea of doing a film around the lipsticks and Paris-Bombay started growing in my head, I actually found a platform to recreate this mirror face. The concept complemented the shades and the hypnotising, psychedelic aspect fitted well with the Indian theme."

Chanel's five new Rouge Allure lipsticks Pimpante, Excentrique, Enjouée, Exaltée, Palpitante are set for release on September 14.

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