Jon's music and philanthropic work celebrate independence and optimism, two beautiful qualities that radiate from within says Avon

Jon Bon Jovi Avon Unplugged

Chanel announced Brad Pitt as the new ambassador of its' iconic Chanel No.5 fragrance, now Avon has revealed Jon Bon Jovi will front a new concert-inspired campaign.

Created to evoke the spirit of live music, Unplugged for Her is a floral oriental fragrance available in October 2012, and Unplugged for Him is a woody floral musk scent available in November 2012. Both have a heart of black dahlia.

Jon bon Jovi said in a statement that Avons' "philosophy of empowerment sends a strong message" adding he was "pleased to partner with them."

Vice President of Avon North America Beauty Lily DeStefano said in a press release "Jon's music and philanthropic work celebrate independence and optimism, two beautiful qualities that radiate from within."

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